Anniston, AL – Creedmoor(r) Sports is a manufacturer and supplier premium precision shooting equipment. They have promoted Brent Books as Director of Merchandising.
Books has been an integral part of Creedmoor Sports’ team since joining it over seven years ago. He has helped build the company’s capabilities and product portfolio.
Brent will oversee all merchandising functions, including product assortment planning and promotional planning, pricing, customer presentation, product performance analysis and product pricing. He will also be a driving force in the new product selection and identification process. Brent will work closely with Creedmoor Sports’ vendors to plan promotional activities and launch of new products.
John Teachey (V.P.) stated, “I am excited that Brent will take on the challenge and know his experience in the organization and his expertise as a shooterwill help the company be successful.” Marketing and Operations. Teachey stated, “This is an important function for Creedmoor Sports and we’re excited Brent will be driving force behind our merchandise.”
Wayne Dayberry, Director Marketing, stated that Brent is well-known among our core customers and has a wealth product knowledge that gives us immense capability in the market. Dayberry said that Dayberry’s broad experience and ability to use data to gain consumer insights and market trends along with a genuine passion for the industry make him a strong driver for our growth plans in 2023 and beyond.
We have a long list of projects and ideas that we will execute this year, thanks to the momentum we are carrying into 2023. Brent Books said, “I look forward to working closer with each department and utilizing the collective competitive shooting experience of our team to ensure that we offer the best products to our customers and ourselves to achieve tighter groups at the range.”
About Creedmoor Sports, Inc.
Creedmoor Sports has been a leader in precision shooting since 1979. We design, manufacture, and supply precision shooters with the equipment they need to reach their shooting goals. Only the finest products are made to give dedicated shooters the confidence they need to win at all levels of competition. Creedmoor Sports is known for providing the best personal service. We don’t just have customers, but we have friends.
